That was the case for the developers of Natural Selection 2. PlayStation showed off 7 radical indie games todayĪnd when you try to turn their ads off… /hSiIkaOLleīuying game keys through sites like G2A doesn’t just lead to lost sales for developers - it can also lead to debt. G2A has taken out sponsored ads on Google, which mean that when you search for our games, you get G2A popping up above our own links - and we make zero money on our games if people buy through the ads.įor game writers, authenticity is the key to telling queer romance storiesĭon’t miss these eye-catching indies from Day of the Devs’ anniversary stream Rose explained on Twitter that the purchases made through those ads do not benefit the developers because they don’t make any money off them. Digital Trends spoke to some developers to find out how the website has personally impacted their business, and how G2A’s questionable selling practices affect the people who buy from them.Ĭompany director of game publisher No More Robots Mike Rose recently started a petition requesting G2A to stop selling indie games on its website after pointing out that G2A’s purchased Google keyword ads would display above the developers’ websites in search results when users searched for their games. Not only that but it has a major impact on consumers, too. While all kinds of games can be found on the website, indie developers, who are small and often just scrape by, are disproportionately affected. Over the years, stories of the popular key reselling website G2A have surfaced as studios have paid thousands of dollars in fees due to resellers purchasing their game keys through illegitimate means. Indie developers are taking a stand against grey market website G2A for its reselling of illegally acquired game keys.
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